Edafio Unveils New Brand Identity: “Empowering IT- Powered by People”

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North Little Rock, AR — May 24, 2023 –

Edafio, a renowned managed service provider specializing in technology, cloud, security, and purpose-built networks for businesses of all sizes and verticals, is excited to announce its comprehensive rebranding under the new “Empowering IT- Powered by People.”  This rebranding effort reflects Edafio’s ongoing evolution and growth, as it embraces the future while honoring its 25 years of deep-rooted expertise and stability.

Having been a leader in the technology industry for a quarter of a century, Edafio felt it was time to refresh its image to reflect its evolution and growth more accurately while honoring its legacy. The new tagline underpins the belief that it’s the people who truly power their work. This ethos is the driving force behind the rebrand.

The comprehensive rebrand includes a modernized logo, a vibrant blue-green color palette signifying health, a “go-to” or “greenlight” approach, and a soon-to-be revamped website. Although the look is fresh and contemporary, the company’s steadfast commitment to delivering business-driven technology solutions and exceptional client support remains unchanged.

“This is a significant moment for Edafio, its associates, and clients,” said Melissa Swann, Marketing Director at Edafio. “The rebranding not only reinforces our market position in IT managed and business consulting services, cybersecurity, and cloud solutions, but it also primes us for future growth across the mid-south region. We’re excited about the expansion of our opportunities to help businesses leverage technology to overcome IT challenges and stimulate growth.”

The new logo represents the evolution of managed services, with vertical lines forming an ‘E’ to symbolize Edafio’s name. The updated brand colors echo the company’s proactive approach to delivering impactful solutions for its customers.

This rebrand is an open declaration of what has always been true: Edafio’s work is empowering technology, but it’s the people who truly power it. The company looks forward to continuing its journey of growth and evolution alongside its dedicated team and loyal clients.

Edafio Technology Partners, “Empowering IT – Powered by People,” is one of the largest full-service technology providers in the mid-south region and ranks among the top managed service providers (MSP) nationwide. Established in 1999, we have built our reputation on a commitment to our clients’ success, integrity, and a respect-driven team approach. We proudly support technology strategies for businesses across all verticals with our world-class team of over 100 certified engineers and specialists, operating from our offices in Central and Northwest Arkansas.

As a UCS/SOC 2 Type 2 Certified organization, we offer the highest level of trust and peace of mind to our clients, providing robust IT consulting, cybersecurity, M365 capabilities, cloud computing, and healthcare practice optimization services. We strive to be technology partners who design, deploy, and support solutions, ensuring your business objectives are met while providing unlimited, personalized, world-class technical support.

Edafio, honored with numerous awards for its culture, technological expertise, and code of ethics, owes its success to our core values and the dedication of our team. Our goal to empower technology powered by people is the heart of our operations as we invest in the peace of mind that our services bring to our clients. We exist to help, build, and protect our clients’ businesses through strategic, personalized technology solutions, firmly believing that the people behind the technology are what truly make the difference.

Media Contact

Melissa Swann

Marketing Director

[email protected]


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