How green is the cloud?

How green is the cloud?
Home » Blog » How green is the cloud?

Cloud computing has rapidly gained popularity among businesses looking to streamline their operations, reduce costs, and increase flexibility. While the environmental benefits of cloud services, such as reduced energy consumption and a smaller carbon footprint, cannot be denied, it’s essential to understand the full impact before viewing it as a “green solution.”

Location of Data Centers

One consideration when using cloud services is the location of data centers where servers are housed. According to a report by Greenpeace, data centers are responsible for approximately 2% of global greenhouse gas emissions, which is more than the aviation industry. Some cloud providers have made commitments to use renewable energy, but it’s not a guarantee. Therefore, it is crucial to do your research and choose a provider that sources renewable energy and uses energy storage where possible.

Benefits Beyond Environmental Sustainability

Switching to the cloud not only has environmental benefits but also offers several other advantages, such as:

Improved Data Security

Cloud computing provides enhanced data security by eliminating the risk of data loss due to equipment failure, damage, or theft. With all data stored in the cloud, businesses can rest assured that their information is safe and can be quickly recovered in case of unforeseen disasters like a fire or natural disaster.

Ease of Collaboration

Cloud services enable better collaboration and communication, allowing teams to work together efficiently, regardless of their location. This can increase productivity and reduce costs compared to maintaining traditional on-site systems.


Cloud services provide better scalability, allowing businesses to increase storage and processing power as needed. This is especially helpful for companies experiencing growth or seasonal spikes in demand.


According to a report by IBM, the average server utilization rate in on-premise data centers is around 12-18%, while the average server utilization rate in the cloud is approximately 60%. This means that businesses using the cloud can significantly reduce their energy consumption and carbon footprint. Additionally, a study by the Carbon Trust found that businesses using cloud services can reduce their energy consumption by up to 90%.

In Closing

Switching to the cloud has many benefits beyond environmental sustainability, including improved data security, ease of collaboration, and scalability. However, it’s crucial to do your research and choose a provider that uses renewable energy and energy storage where possible. With the ability to significantly reduce energy consumption and carbon footprint, the cloud is an excellent option for businesses looking to go green.

Scroll to Top